Podcast: Virtual Marketing Using Social Media

Welcome to this edition of Community Matters podcast, where we discuss issues important to managing and governing condos, cooperatives and homeowner associations.

Today’s episode is part three in a mini-series of episodes focused on our business partner members and how they are marketing themselves in the new, virtual world we’ve all existed in since the onset of the coronavirus pandemic. We’ll be talking with various business partner members about best practices for marketing in a virtual world, how to make the best of virtual events and how to make connections and new contacts without the in-person networking events that we were so dependent on in the time known as BC – before covid. These are important questions to think about since we are a relationship driven industry. The natural challenges of meeting new people is exacerbated by the challenges of 2020. The focus of today’s episode is on using social media for marketing.

This episode features three special guests – Sean McCabe, with Servpro of Upper Bucks, is the chair of the CAI Business Partners Council, Nicole Skaro is with CIT Bank and is the Vice President of the CAI Chapter Board of Directors, and Anne Yannarella, with National Contractors, chair of CAI’s Awards Committee.

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